Choice Hotels Worldwide, Inc. today introduced a multichannel national marketing campaign to assist travelers in avoiding decision paralysis and confidently booking their upcoming vacation. The commercial, which features multi-hyphenate entertainer Zooey Deschanel, promotes ChoiceHotels.com as a user-friendly website with the best price guarantee. Travelers can choose the ideal hotel with the best amenities at the best price by making direct hotel reservations for all types of stays.
According to Noha Abdalla, chief marketing officer for Choice Hotels, “During the past few years, individuals have realized the value of travel in their life, yet they go through an average of 15 travel sites before booking, which may be stressful and ultimately result in information overload.” By collaborating with Zooey Deschanel, our adorable wing woman, we are giving customers the assurance that they are making the proper choice to book on ChoiceHotels.com due to both the variety of hotels we provide and the best price guarantee.
Also Read: United Airlines Is Leaving Out Two More US Cities
According to research, there are too many options available to customers when booking their hotel stay, and 92% of millennials (Hotelmize) believe it’s critical to locate the greatest hotel offer. Unfortunately, people are perplexed about their hotel booking alternatives due to the plethora of websites guaranteeing the lowest price. Travelers are whisked away to the hotel that best suits their needs with the help of Choice’s fanciful Fairy Hotel Mother, who is portrayed by multi-hyphenate entertainer Zooey Deschanel. The :30 and :15 commercials created in collaboration with McKinney, Choice’s creative agency-of-record, will air on TV starting today and continue through the fall. They will also appear on Facebook, Snapchat, Instagram, and other digital platforms, including Deschanel’s personal social media accounts.
Deschanel says, “Traveling has always been an important part of my life, so I’m always looking forward to that next escape.” “Yet I too can feel daunted by the variety of hotels available, which is why I’m thrilled to serve as Choice’s “Fairy Hotel Mother” and to provide guests peace of mind when making hotel reservations.”
The fast growing, upmarket Cambria Hotels and the recently redesigned Comfort are the two Choice Hotels brands emphasized in the advertising campaign. Travelers may experience design-forward amenities and services at Cambria Hotels, like spa-like bathrooms with Bluetooth mirrors, chic rooftop bars with hyperlocal craft beer and specialty cocktails, and downtown locations with beautiful destination-inspired architecture. Comfort, a well-known hotel brand that just underwent a $2.5 billion reinvigoration, offers a warm, welcoming, and contemporary experience. Its rooms and suites are big, and it offers a free hot breakfast with freshly made waffles as well as a pool for the whole family to unwind in.
Travelers can find the ideal hotel with the ideal amenities in the ideal location that fits their budget thanks to Choice’s nearly 7,500 hotels across its 22 brands portfolio, which includes Cambria Hotels, Radisson, Radisson Blu, the Ascend Hotel Collection, Country Inn & Suites, Comfort, Sleep Inn, WoodSpring Suites, Quality Inn, and others. The award-winning loyalty program Choice Privileges, which connects these brands, gives members a quick method to accumulate important incentives including awards nights, airline miles, gift cards to upscale shops and restaurants, and more. Members can now exchange points across the enlarged portfolio of brands through the point exchange benefit with Radisson Rewards Americas thanks to the recent acquisition of Radisson Hotels Americas. Choice’s recently announced new cobrand credit card, which will be on sale this spring, will allow customers to accrue points even more quickly, including on regular transactions.
Source: Breaking Travel News
Leave a Comment